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This small and powerful book captures gems of strategic and operational insight which may be useful for current and emerging leaders ( Gen “Y” millennials and Gen “X” ) when facing or managing issues that are new, ambiguous and challenging.
“The Art of Strategic Marketing War – Pearls of Wardom” is small; entirely readable in one sitting ( under 200 pages ); insightful ( in that it cuts to the essence of actionable initiatives ); uses simple language and will connect with emerging and current leaders in small, medium and large corporates around the world whose issues are commonplace in the cut and thrust for profitable growth.
It collates 25+ years of strategic insight into business, marketing and planning processes; and provides readers with fundamentally important information they won’t find in textbooks to assist in the acceleration of their careers.
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