Home » About » PEARLS OF WARDOM – BOOK AND KEYNOTE » Keynotes portfolio » Disruption – First to Market has the Advantage

Disruption – First to Market has the Advantage

This DISRUPTION presentation defines the essence and truth for embarking on the disruption journey to successfully and profitably engage previously unserved customer segments.

What's covered?

disruption is NOT about new products

-map your markets first to find un-served segments

-allocate adequate development budgets

-establish teams to search for new value

-go deep with market segmentation

-first-to-market has the advantage!

– persist and innovate

disruption occurs because a new business model has successfully engaged and attracted customers groups that were previously not viable to serve


Email me here

To have Pete Jeans speak at your next event around "The Art of Strategic Marketing War - Pearls of Wardom" or to discuss new workshops, please provide your contact details below

By using this form you agree with the storage and handling of your data by this website

Comments are closed.