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Disruption – First to Market has the Advantage

This DISRUPTION presentation defines the essence and truth for embarking on the disruption journey to successfully and profitably engage previously unserved customer segments.

What's covered?

disruption is NOT about new products

-map your markets first to find un-served segments

-allocate adequate development budgets

-establish teams to search for new value

-go deep with market segmentation

-first-to-market has the advantage!

– persist and innovate

disruption occurs because a new business model has successfully engaged and attracted customers groups that were previously not viable to serve

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