Clients prefer me for professional growth project leadership when:
Their talent is already committed on other tasks
Incumbents don’t have the potential to deliver
They need deep and wide experience with fresh independent strategic eyes to drive results quickly
They need absolute confidential arms-length resources to maintain anonymity on a key project
In-house professional marketing capability is underweight
Examples of successful project leadership for clients
STRATEGY TO IDENTIFY AND EXPLOIT market opportunities.
- Value proposition development that switches volume for profitable share growth
- Market, customer and competitor analysis to identify strategic trends, unmet needs and competitor weaknesses worth exploiting
- Acquisition, merger and divestment due diligence plus integration or exit planning to create value
BEST-PRACTICE STRATEGIC PLANNING PROCESSES to strengthen your market position
- Pricing strategy, decision protocols and management techniques to optimise margin management *NEW
- Brand and product portfolio development programmes to revitalise lifecycle positions
- Promotional and communications strategy to ensure on-brand messaging, targeting, awareness growth and sell-through
- Go-to-market channel strategy to leverage distribution opportunities
- Market information systems design & implementation to collate & validate information for managers
HANDS-ON IMPLEMENTATION TO BOOST outcomes and results.
- Marketing & communications programme development and execution leadership to leverage multiples-impact around available budgets
- Application of best-practice processes, techniques and management regimes to reinforce sources of competitive advantage
VALUE-ADDED SERVICES for improved organisational capability
- Facilitation of strategic conversations to create consensus on direction
- Keynote presentations to conferences, forums and workshops to stimulate thought-leadership
- Marketing & digital communications assets reviews to reinforce best-practice
- Peer reviews of plans and intentional strategies
- Creation of standard operational procedures and policy manuals
MARKETING & COMMUNICATIONS GOVERNANCE for the digitally-connected world
- Compliance awareness and training to operate professionally within the law
- Marketing & communications governance workshops and protocols for ambiguous risk-laden scenarios
- Marketing & communications governance policies and standard operating practices and guidebooks
- Marketing & communication governance advisory in M&A, MBO, MBI, divestments and similar transactions.