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Contact Pete Jeans

Pete Jeans. Founder and Chief of Ideas at IDEAgenda – solving “wicked”  and intractable business challenges; and  Director at growth project leader – SMO.

Facilitator in “Marketing for Managers” and “Better Decision-Making Analysis” at the Australian Institute of Management  MBA School of Business.

Lecturer  in Human Resources Management, Project Management, Asia Pacific Business, Global Marketing, Organisations & Management and The Leadership Challenge for MBA’s and undergrads at CSU  online around Australia.

Contact him here

M. Com. UNSW. ,  B.A. Comm. M.C.A.E. (C.S.U) 

  • Author of an easy-to-read top-of-mind strategic reminder for busy leaders, “The Art of Strategic Marketing War – Pearls of Wardom”  –  is available now on Amazon at this link  It’s a new book for Gen X and  Gen Y Millennials around shortcuts and insights for their career development growth.
  • Co-editor of  the textbook “Marketing”, 5th Edition, Wiley Publishers, October 2020.

Pete Jeans has a successful corporate background  in multi-nationals; contributing to  significantly increased profitable  revenue and growth.

In 1992, he founded SMO Sydney as a pioneer in outsourcing of strategic growth services.

His industry  sector experience is wide and deep; which means he  can better apply effective learnings from elsewhere to the challenges at hand.

  • Contributor to Industry Update Magazine – Australia’s largest circulation manufacturing magazine
  • Accredited contributor to CEO Magazine – a monthly business magazine for CEOs and executives around the world
  • Former member of the NSW Council of the Australian Marketing Institute. (two terms)
  • Former member of the National Committee of the “NSW Housing Industry Association – National Kitchen & Bathroom Association.”
  • Former sessional tutor and lecturer at the UWS School of Business
  • Former member of the Australian Institute of Company Directors


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