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April 9, 2019.
Industry Update ( Australia’s largest circulation print and online manufacturing magazine ) said:
SMALL EBOOK IS BIG ON INSIGHT
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Maximising results from Gen Y millennials and Gen Xers as consumers and employees is at the heart of a new ebook on Amazon by one of Australia’s acknowledged leaders in strategic marketing.
“The art of strategic marketing war – Pearls of wardom”, by SMO master marketer and occasional Industry Update contributor Pete Jeans, presents strategic insight and operational pearls of wisdom to accelerate the expertise of current and emerging managers to better meet today’s fast-changing challenges.
The ebook will also appeal to human resources leaders driving career development and professional education as a strategy to retain talent in their organisations; and CEOs and general managers looking for marketing education resources, workshops and mentoring guidance to reduce staff churn.
November 27, 2018
Conceptually, Pete Jeans has taken the most trusted playbook in history and turned it into a guide to maximising your results from millennials as consumers and employees.
As Sun Tzu said; “Victorious warriors win first and then go to war”.
This book puts you on the path to victory.
Charles Croucher. International TV correspondent. Los Angeles. USA.